Hello fellow photographer how is it going, I am Michael Zelbel and in this video, I would to introduce you to a typical mind set in photography and I would like to tell you why this mind set is completely wrong and why it might even kill you artistically if you have it. And the reason behind all of that is big climate change that happened in the photography landscape a while ago and which basically changed everything and you need to know certain things to survive artistically in these times of change you need to be aware of it. One thing that is important for instance is to understand how severe the change was, what changed in photography and that is the equivalent between a change from an ice age to a let's say, tropical weather condition. It was big thing that went on in the recent years and you need to know at least the basics of it in order to adopt to survive. And I would like to start and have a quick look at technology because that is something where most people see and follow the change but I would say nothing big has changed in camera technology over recent years, I mean yes, we now have digital but this doesn’t change too much, this is not the big game changer, so I would say technology is not a driver of this climate change, at least not camera technology, now probably the internet is bigger part of the camera is not, it is only a very small part in what I would call the big picture or let us call it the big map, if it is climate change, let us have a look at the map and see where there are whole continents which now shift it together or which are falling apart. And this is where I would like to have a look at photographers, as photographers ourselves and 2 the continents in the past were amateurs and professionals, people really like to distinguish between those 2, amateurs were the ones who were photographing out of pure love, they didn’t make money it was just hobby and then there was the professionals who had a good education and who earn the money and this distinction is no longer relative, it is completely blurred, it is not use to distinguish between the 2 because nowadays thanks to the internet, the amateurs have all the information they need in order to shoot really, really professional photographs and they don’t need formal education anymore, they can do it and on the other hand, buyers and customers, thanks to the internet again, they see who on earth, who on the whole planet is capable of doing, of shooting outstanding photographs, whether these are professionals or amateurs, they don’t mind, they are after the best photos., so in this distinguish is no longer valid anymore which one is and here is a word how I see it at least, I see there is a big group of what I would call guy withcamera or GwC and those are people who have expensive DSLR camera and they do not have a big goal or artistic ambitions and they are just snapping holiday photos and the like and they are really happy with that. They see it as a really low level hobby and they are fine and then there are the architects of vision, the AoVs and those are the people who really love what they do and they have an artistic goals, so to speak, they want to move something and they have a signature, a style of their own which they communicate clearly in their portfolio which they show to the world and with that they are search for a niche in the industry and publishing a portfolio mostly online which are completely fits into that nature. They are quite successful, they got an audience, they are earning the money nowadays. And then there are what I would say the dinosaurs, these are usually people who learn photography as a craft, they have good education, they have excellent skills, they could do great things but they never learnt to adapt to this climate change which happened, so they try to play the game by the old rules which doesn’t work at all, which means the customers are running away. They are mostly bitter because they see the architects of vision or what they think are the amateurs actually, they see then eating their lunch and they are starving they can’t pay their rent, so these are the dinosaurs and these is the species which will go extinct soon, they wont survive in the climate today. So what does that mean for you? What I would like you to do is to decide for yourself which category are you in currently, are you the guy with camera and you don’t want to have bigger success or are you an architect of vision, so you are carefully crafting your portfolio with your signature style and you are carefully marketing yourself or are you a dinosaur you really learnt it and now you can’t find customers anymore. Decide which category fits best for you and then please decide do you want a transition, do you want to switch between categories and if so I would also like you to have a critical look at your role model. Pretty much everyone of us is looking up to big photographers which is a good thing but when it comes to being successful, I would like to check are they pre-historic big dinosaurs meaning they have become successful in the past and got big and now they are so big, so well known that they are still so successful but in the old fashion way and if that is the case, then by all means look at them artistically but don’t try to mimic them, don’t try to copy the way that they became famous because that is the road to success because probably it doesn’t exist anymore. The climate change has dropped the continent which that road was on and nowadays you could replicate it anymore, no way. What you want to do is take the architect of vision role, that is the only thing that brings you to success nowadays and this is what future videos in this program will be about and so we will take a look what the architect or vision road is specifically for you, so tune in to photography success in the future, we will take a look at that but in the mean time, don’t try to do it exactly like your old fashion role models did it. All right that is it for today, I hope that I brought you at least a little bit of clarity or one or the other fact that you didn’t have so far and until next time, I wish you a lot of fun with your success, your photo shoots and I wish you good light!